What Stellar Service Looks Like Up Close

December 5, 2025

At Stellar MLS, our valued brokers and agents run their businesses with speed, care, and precision. When a listing won’t update or a deadline is looming, it can prevent their clients from obtaining the necessary information needed to find the home of their dreams. That’s when my Support and Membership, Administration, & Data Integrity (MADI) teams step in to help.


When you place a call to our offices, you can rest assured that the team member you connect with will have the resources to not only answer your questions but also leave you in a better position than when you placed the call. Stellar MLS wouldn’t be who we are without the team's continuing dedication to every customer we serve. Because of their work, Stellar MLS continues to offer you the best data in the industry, every time.


We want to highlight the important work Support and MADI do every day and give them a chance to share moments when their efforts truly made a difference in our community.

At Stellar MLS, our valued brokers and agents run their businesses with speed, care, and precision. When a listing won’t update or a deadline is looming, it can prevent their clients from obtaining the necessary information needed to find the home of their dreams. That’s when my Support and Membership, Administration, & Data Integrity (MADI) teams step in to help.


When you place a call to our offices, you can rest assured that the team member you connect with will have the resources to not only answer your questions but also leave you in a better position than when you placed the call. Stellar MLS wouldn’t be who we are without the team's continuing dedication to every customer we serve. Because of their work, Stellar MLS continues to offer you the best data in the industry, every time.


We want to highlight the important work Support and MADI do every day and give them a chance to share moments when their efforts truly made a difference in our community.

When asked what makes him feel at home with Stellar MLS, Support Center Technician Nestor D. thought of one call that had stayed with him.


“I took a call from one of our agents who was getting reminders about completing their education requirements,” he said. “The member stated their broker warned them they were at risk of not only losing access to their account but also that the office could be affected. The caller was panicked and emotional.”


Nestor explained that the reminders were routine and meant to help members stay on track. Once the agent felt calmer, she shared something deeply personal: she had recently lost her mother in a car accident.


“This hit home to me as I had recently lost my mother too,” he said. “I couldn’t relate to every detail of her situation, but I knew the feeling of that kind of loss, and it is a big one.”


He reassured her that she still had time to complete the class and urged her to take care of herself first. After the call, he went to management to ask if her due date could be extended. It was approved.


“This not only humbled me but made me feel honored to have the privilege of being a member of a team who honestly... just gets it,” Nestor said. “That’s what makes me proud to work here.”


So, what makes Stellar MLSs Support Team special? It’s their commitment to balancing knowledge and empathy, following the company’s Always Principles: listening before you speak, delivering stellar service, never accepting the status quo, and succeeding when brokers do.

Patience That Pays Off



Jeanette B. shared a moment that reminded her how patience can make all the difference.


“A member was trying to log in to change a listing status before a deadline,” she said. “She couldn’t find the reset link and was getting frustrated. I guided her step by step, told her to check her spam folder, and asked her not to close the reset page. It took about an hour, but she finally got in and changed her listing on time. She was so happy and kept thanking me. That made my day.”


For Jeanette, that kind of patience is part of the job. When asked how the team measures success, she put it simply: “When a member hangs up feeling better than when they called.”

Turn Tension into Trust


For Gina R., the most memorable calls are the ones that start with tension and end with trust.


“An irate agent wanted a listing updated but was too upset to give me the details,” she said. “The call came to me after others tried to help. Once I got the information I needed, I made the corrections and calmed the agent down. By the time we finished, the tone had changed completely. It was before 8:30 in the morning, and I remember thinking, this is going to be a good day.”



When asked how she manages stressful moments, Gina said the key is to listen first and respond second. “Most people just want to know they’re being heard. Once they feel that, the rest is easy.”

Remember Why It Matters


Ryan O’C., who has been with Stellar for more than 18 years, said his perspective changed the first time a customer thanked him for what he does.


“It was years ago, but I still remember it clearly,” he said. “A customer told me, ‘Thank you for everything you and Stellar do for Realtors.’ It doesn’t happen every day, but hearing that reminded me that our work affects people’s lives. It made me look at what we do differently.”


He then added, “We spend so much time helping brokers succeed that sometimes we forget we’re part of that success story too.”

A Caring Culture


For Rossan McK., Stellar MLS shows her just how valuable she is to the team when life becomes difficult.


“When my father-in-law passed away, Stellar sent a gift to my family. And when I had my baby, they sent flowers. I still have a few dried ones and smelled them this morning,” she said. Her words were a reminder that it’s the little things that show we’re not just a company but a company that genuinely cares.



Her reflection underscored what makes Stellar’s culture different. We take care of our customers, and we take care of our team.

When you contact the Stellar MLS offices, you’re connecting with a team that cares deeply about what they do. Someone who understands how to resolve issues inside and out, but never forgets there is a person on the other end of the line.


At the heart of Stellar MLS is a team that proves success truly begins within.

A Story That Define Stellar Service

When asked what makes him feel at home with Stellar MLS, Support Center Technician Nestor D. thought of one call that had stayed with him.


“I took a call from one of our agents who was getting reminders about completing their education requirements,” he said. “The member stated their broker warned them they were at risk of not only losing access to their account but also that the office could be affected. The caller was panicked and emotional.”


Nestor explained that the reminders were routine and meant to help members stay on track. Once the agent felt calmer, she shared something deeply personal: she had recently lost her mother in a car accident.


“This hit home to me as I had recently lost my mother too,” he said. “I couldn’t relate to every detail of her situation, but I knew the feeling of that kind of loss, and it is a big one.”

Nestor D

Support Center Technician

He reassured her that she still had time to complete the class and urged her to take care of herself first. After the call, he went to management to ask if her due date could be extended. It was approved.


“This not only humbled me but made me feel honored to have the privilege of being a member of a team who honestly... just gets it,” Nestor said. “That’s what makes me proud to work here.”


So, what makes Stellar MLSs Support Team special? It’s their commitment to balancing knowledge and empathy, following the company’s Always Principles: listening before you speak, delivering stellar service, never accepting the status quo, and succeeding when brokers do.

Jeanette B

Admin & Data Integrity Specialist

Patience That Pays Off


Jeanette B. shared a moment that reminded her how patience can make all the difference.


“A member was trying to log in to change a listing status before a deadline,” she said. “She couldn’t find the reset link and was getting frustrated. I guided her step by step, told her to check her spam folder, and asked her not to close the reset page. It took about an hour, but she finally got in and changed her listing on time. She was so happy and kept thanking me. That made my day.”


For Jeanette, that kind of patience is part of the job. When asked how the team measures success, she put it simply: “When a member hangs up feeling better than when they called.”

Turn Tension into Trust


For Gina R., the most memorable calls are the ones that start with tension and end with trust.


“An irate agent wanted a listing updated but was too upset to give me the details,” she said. “The call came to me after others tried to help. Once I got the information I needed, I made the corrections and calmed the agent down. By the time we finished, the tone had changed completely. It was before 8:30 in the morning, and I remember thinking, this is going to be a good day.”



When asked how she manages stressful moments, Gina said the key is to listen first and respond second. “Most people just want to know they’re being heard. Once they feel that, the rest is easy.”

Gina R

Sr. Admin & Data Integrity Specialist

Ryan O

Tier II Technician

Remember Why It Matters


Ryan O., who has been with Stellar for more than 18 years, said his perspective changed the first time a customer thanked him for what he does.


“It was years ago, but I still remember it clearly,” he said. “A customer told me, ‘Thank you for everything you and Stellar do for Realtors.’ It doesn’t happen every day, but hearing that reminded me that our work affects people’s lives. It made me look at what we do differently.”


He then added, “We spend so much time helping brokers succeed that sometimes we forget we’re part of that success story too.”

A Caring Culture


For Rossan M., Stellar MLS shows her just how valuable she is to the team when life becomes difficult.

“When my father-in-law passed away, Stellar sent a gift to my family. And when I had my baby, they sent flowers. I still have a few dried ones and smelled them this morning,” she said. Her words were a reminder that it’s the little things that show we’re not just a company but a company that genuinely cares.


Her reflection underscored what makes Stellar MLSs culture different. We take care of our customers, and we take care of our team.

Rossan M

Membership Specialist

When you contact the Stellar MLS offices, you’re connecting with a team that cares deeply about what they do. Someone who understands how to resolve issues inside and out, but never forgets there is a person on the other end of the line. At the heart of Stellar MLS is a team that proves success truly begins within.

Victoria Eastberg
Victoria Eastberg
Marketing Communications Coordinator

More News

By Mackenzie Riley December 12, 2025
HENDERSON, NV — December 12, 2025 – The Council of Multiple Listing Services (CMLS), the trade association dedicated to strengthening the MLS as the foundation of an accessible, efficient, and transparent marketplace, is proud to announce its 2026 Board of Directors. This group of respected industry leaders brings a deep commitment to MLS advancement and a shared purpose of guiding the future of the organized marketplace. The 2026 Board will continue building on a legacy of leadership and innovation, with a strategic focus on policy, collaboration, and creating frameworks that empower MLSs to evolve with confidence. “This Board brings the experience and perspective that matter right now,” said Denee Evans, CEO of CMLS. “They understand the complexity of the moment and the responsibility that comes with leading an industry in transition. The work we’ve done to strengthen the MLS, build clearer frameworks, and elevate our voice has set a strong foundation. This group is prepared to carry that work forward and ensure CMLS remains a steady partner for our members and a trusted force for the marketplace and the professionals who rely on it.”
World map on a blue background, with a white logo in the top right.
By Warner Ransone December 11, 2025
FLORIDA, U.S. (Dec. 11, 2025) – Universal Consulting Opportunities (UCO), a subsidiary of Stellar MLS, one of the largest and most influential multiple listing services in the U.S., is capping off the year by setting a new standard for professionalism and interconnectivity in real estate worldwide. With a growing global network, UCO is at the center of a movement to transform real estate through the power of the multiple listing service (MLS). In 2025, UCO has supported leaders and organizations across Asia, Africa, the Middle East, Latin America and Europe, while also strengthening emerging markets within these regions. Through hands-on consulting and strategy development, UCO is supporting technology evolution, association-led modernization and the creation of educational content tailored for international partners. In just 12 months, UCO has had the privilege of guiding more than 20 additional countries and organizations, and fostering cross-border knowledge sharing through strategic sessions and leadership forums. “We are proud to collaborate with our colleagues worldwide who share our vision to elevate the global real estate ecosystem,” said Marion Weiler, Senior Vice President of Marketing, Communications and Global Markets at UCO and Stellar MLS. “With a unifying focus on collaboration and empowerment—connecting people, markets and ideas—we unlock the transparency, trust, and efficiency needed to transform entire regions.” As it wraps up Q4, UCO celebrates a quarter defined by major initiatives and international events that underscore its expanding influence. At events from Paris to Prague, UCO is showcasing its expertise with key MLS and real estate principles—shared data, standardized practices and education—that empower markets, elevate professionalism and benefit consumers beyond borders. Engaging Professionals and Policymakers to Advance the MLS in France In November, UCO’s executive team attended the Real Estate & New Tech (RENT) event in Paris, France. RENT, Europe’s leading real estate and tech innovation expo, brought together industry professionals, startups and solution providers to showcase the future of property technology. UCO leadership engaged with leaders from CEPI (European Association of Real Estate Professionals) and shared insights as they prepare efforts for 2026. As a knowledge partner to CEPI, UCO has been actively sharing educational resources, case studies and practical guidance to help shape the future of real estate transparency and collaboration across Europe. Modernizing the Czech Market In 2024, UCO formalized a collaboration with Igluu, a Prague-based digital technology firm, to expand the MLS model and enhance value for consumers and real estate professionals in the Czech Republic and beyond. Last month, UCO’s executive team presented at Igluu’s Innovation & Inspiration in the Real Estate Market event to showcase how the key benefits of the MLS are modernizing the Czech market by supporting transparency and professional cooperation, and supporting access to accurate property data. “Our collaboration with Igluu is a shared commitment to shaping the future of real estate through education, transparency and innovation,” said Dr. Mathew Kallumadil, Senior Vice President of Technology, Innovation and Global Markets at UCO and Stellar MLS. “By combining our expertise with Igluu’s forward-thinking approach, we’re working to accelerate the adoption of MLS principles and reimagine the Czech real estate market.” Stellar MLS/UCO Honored for Industry Leadership As global demand for MLS framework and best practices increases, UCO is well-positioned as the trusted, connected guide for markets at every stage of readiness. In recognition of its leadership in advancing real estate professionals globally, UCO’s parent organization Stellar MLS has been approved as a Principal Member of FIABCI Worldwide for 2026. On Dec. 5 at the 44th Global Leadership Summit in Panama City, Panama, where industry leaders from around the world came together for thought-provoking discussions and immersive sessions, FIABCI’s Board of Directors formally announced their decision. “We are honored to now be a Principal Member of FIABCI,” said Merri Jo Cowen, CEO of UCO and Stellar MLS. “This status reflects the global trust we’ve earned through integrity, collaboration and our commitment to FIABCI’s mission thus far. It’s not only an acknowledgment of what we’ve accomplished—it’s a foundation for what comes next.” As part of FIABCI, the International Real Estate Federation representing 1.5 million professionals across currently 83 countries, Stellar MLS and UCO will gain a formal voice in both FIABCI-USA and FIABCI International, strengthening its global platform for advocacy, collaboration and education. Entering 2026 with exceptional momentum, UCO will continue to empower, educate, and elevate the global real estate industry, shaping the future of the MLS worldwide. By focusing on principles—not just partnerships—UCO continues to serve as a foundation for global collaboration in real estate.
By Mackenzie Riley December 2, 2025
Bellevue, WA; AdX, Inc., FL – December 2, 2025 – AdX, Inc., the company behind the AdBuilder™ digital advertising platform, is proud to announce the launch of AdBuilder™, the all-in-one digital advertising platform for real estate professionals, with Stellar MLS, one of the nation’s largest and most influential multiple listing services. Starting today, more than 80,000 agents and brokers across 21 REALTOR® associations in Florida and Puerto Rico can access AdBuilder™ directly inside MLS-Touch® to effortlessly market their listings with professional digital ads, requiring minimal design skills or technical expertise. “We’re thrilled to partner with Stellar MLS to simplify digital marketing at scale,” said Margo Fraker, CEO of AdBuilder™. “Agents want tools that are fast, easy, and work — and that’s exactly what AdBuilder™ delivers. We’re here to remove the complexity and let agents focus on what they do best: winning listings and closing deals.” AdBuilder™ automatically pulls listing data and photos straight from the MLS to generate ready-to-launch video ad campaigns across Facebook, Instagram, Google, and Bing — in under 60 seconds. With just a few taps, Stellar MLS customers can launch optimized video and display ads from their phone or tablet, reaching buyers where they browse most. Each campaign includes a client-ready seller report that shows clear, measurable results including views, clicks, and audience reach. “At Stellar MLS, we’re always looking for ways to equip our customers with the tools they need to compete and thrive in today’s digital-first market,” said Shayne Fairley COO of Stellar MLS. “AdBuilder™ aligns with that mission by making it easy for agents to run impactful digital campaigns right from the MLS ecosystem they already know and trust.” This launch reflects a shared commitment to innovation, productivity, and modern real estate marketing. With no setup required, minimal design expertise needed, and real-time campaign reporting built in, AdBuilder™ transforms a traditionally time-consuming process into a seamless, high-impact experience. AdBuilder™ is now available to all Stellar MLS customers via the MLS-Touch® app. To learn more and see how it works, visit adbuilder.pro/stellar. About Stellar MLS Stellar MLS is the multiple listing service for real estate professionals who value clarity, stability, and support in a real estate market and industry defined by change. As the largest multiple listing service in the state of Florida and among the largest and most influential in the U.S., Stellar MLS serves over 80,000 customers and supports real estate agents and brokers across 20 REALTOR® associations in Central and Southwest Florida and Puerto Rico. Its extensive footprint allows Stellar MLS to deliver a broader suite of cutting-edge products and services, and more opportunities for customers to do business than almost any other MLS. Stellar MLS creates conditions within which real estate professionals can succeed, the housing market can thrive, and people who seek homeownership have every opportunity to achieve it. About AdX, Inc. AdX is the creator of AdBuilder™, a platform built to simplify and supercharge real estate advertising. By automating ad creation, targeting, and reporting, AdBuilder helps agents win listings, impress sellers, and get results — fast.
Group of real estate professionals walking outside, they are leaders.
By Mackenzie Riley November 21, 2025
Discover how Stellar MLS builds trust, strengthens data integrity, and drives real estate innovation through collaboration and cutting-edge MLS solutions.
By Victoria Eastberg November 7, 2025
Now more than ever, the real estate industry is facing a trust crisis . Buyers question what they see. Sellers feel unsure about the process. In a market already weighed down by economic pressure, that lack of transparency has left many wondering who they can truly rely on. So, how can we rebuild trust in today’s real estate market? The National Association of REALTORS® found that “The U.S. is currently encountering a housing affordability crisis … with the lack of housing inventory and reduced affordability, first-time buyers have been reduced to historic lows.” For many, homeownership has never seemed more distant. While dealing with the challenge of a changing market, agents are trying to steady the ground beneath them. They are tasked with guiding clients who are conditioned to question them. Stellar MLS believes that the answer to this trust crisis is transparency. Transparency means ensuring that all details agents rely on are verified and accurate. It means open communication when policies change and accountability when something needs correction. That belief in transparency is shared across Stellar MLSs leadership. Here’s how Chief Operating Officer Shayne Fairley explains its importance.
By Mackenzie Riley November 4, 2025
Wrapping up 2025, it can be tempting to treat the fourth quarter as a cooldown period, to take stock and coast to January. For Stellar MLS and the professionals we serve, this time is different—this is the time to accelerate. High-performing professionals and MLSs do not use the last months of the year to slow down, but to set the stage for what’s to come. Stellar MLS views this time as a window of opportunity, one that should be embraced to prepare for what’s ahead. Stellar MLS thinks forward so our customers can move forward at their best. Leveraging strategic tools for a smarter tomorrow Stellar MLS’ mission is to provide clarity and confidence in an industry defined by change. As the year closes, preparation for the future is especially crucial, which means ensuring our customers have access to the tools, data and strategies that enable them to lead in their markets. One of Stellar MLS’ nearly 30 solutions supporting agents and brokers, IO Reports by Local Logic, gives real estate professionals clarity whether showing a home to potential buyers or building a selling strategy with homeowners. From walkability to transit access, demographics to lifestyle data, agents and brokers have access to a wealth of resources that boost their value to clients and confidence in navigating markets. This product offers powerful, real-time insights that convey the full story of homeownership. In the Stellar MLS product suite, tools like this empower real estate professionals from prospecting to closing, strengthening their ability to guide clients through their journey of homeownership, building lasting relationships. Now is not the time to sit back. It’s the perfect moment to familiarize yourself with tools like this so you won’t be playing catch-up come January. Trusted data that drives confident decisions Confident decisions come from confidence in the data you use. That’s why Stellar MLS continues to elevate its market insights and statistics, providing customers with pristine and accurate snapshots of local and regional trends and listing information. Whether it’s crafting marketing strategies, guiding clients on pricing or forecasting for 2026, these insights support informed decision-making and actions. Stellar MLS’ role goes beyond data delivery; it’s to transform raw numbers into real opportunities. Momentum matters Stellar MLS’ commitment to proactive innovation is deliberate. While others wait for the new year to make moves, the best time to plan is right now. Stellar actively prepares for what’s coming so our customers can move forward with confidence. This mindset keeps Stellar MLS at the forefront of the industry and ensures real estate professionals are always ready, not reacting but leading. The final quarter of the year is not a finish line; it’s your launchpad for 2026. Take this time to refine your strategies, sharpen your skills and embrace the tools that will give you a head start. At Stellar MLS, we’re doing the same, so you can enter the new year prepared and ahead. Let’s finish strong—together.
Show More