Amidst real estate industry transformation, Perchwell raises $25M Series B to further empower agents
July 31, 2024
Led by Lux Capital with participation from leading real estate operators and investors
NEW YORK, July 30, 2024 /PRNewswire/ -- Perchwell, the modern data and workflow platform for residential real estate, today announced its $25 million Series B financing. Lux Capital, who participated in the company's Series A, is leading the funding and is joined by a group of strategic real estate and financial investors including Starwood Capital Group, Flex Capital, Stellar MLS, REcolorado MLS, and California Regional MLS (CRMLS). The capital influx will accelerate delivering best-in-class software to MLSs and brokerages in New York City and nationwide. Among other features, Perchwell's product development will focus on AI related to data and workflow enhancements that empower real estate professionals to enhance their services and generate more revenue.
"At Perchwell, we are elevating the way real estate agents convey value to their clients," noted Brendan Fairbanks, CEO of Perchwell. "We provide agents with powerful property-centric data in web and mobile platforms under a single seamless solution, empowering them to deliver accurate, precise guidance at a moment's notice."
As the real estate industry undergoes significant change and the value of agent services remains under a critical spotlight, MLSs and brokerages are demanding cutting-edge technology and data solutions to better serve homebuyers and sellers. Perchwell offers the modern end-to-end solution, streamlining workflows and providing professionals with state-of-the-art tooling to compete in this evolving landscape. The platform puts the MLS at the center of a modern tech ecosystem and features listing data enriched with supplemental data sets, plug-and-play APIs, powerful market analytics, and comprehensive mobile apps designed to help agents thrive in today's ever-demanding environment.
"While other industries rely on integrated software tools to manage their work, real estate professionals still spend much of their time shuffling between disjointed MLS data repositories, search portals, and various other point solutions," says Peter Hébert, Co-founder and Managing Partner at Lux Capital, who will be joining Perchwell's board of directors. "Perchwell is setting the new industry standard by bringing all that tooling into a complete and modern software platform. Agents nationwide have come to trust Perchwell to provide an indispensable competitive advantage in today's dynamic real estate market."
Merri Jo Cowen, CEO of Stellar MLS, one of the largest MLSs in the U.S. with more than 84,000 customers, commented, "Perchwell is enriching the MLS user experience, and advancing the core values of the MLS, giving agents a new edge to showcase their value. We are honored to be investors in Perchwell, knowing that the ongoing evolution of superior MLS systems/services fits with our commitment to bring success to brokers and agents."
"This financing will add fuel and speed to our expansion and broaden features of our platform, empowering agents as trusted advisors to their homebuyers and sellers," said Fairbanks. "We are grateful for the support of Lux, our MLS partners, and all Series B investors."
About Perchwell:
Perchwell is the modern data and workflow technology platform for the residential real estate industry. Perchwell's product offering includes a suite of data management, market research, and client collaboration tools for MLSs, brokers, and agents. For more information, please visit
perchwell.com.
Media Contact
Christine Jacobson
LCLC Consulting
christine@lclcconsulting.com
SOURCE Perchwell
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You’re at the starting gate. The crowd is buzzing. The sun is high, and your pulse races with anticipation. You’re not just here to run. You’re here to win. That’s what the right training does. It transforms potential into performance. And at Stellar MLS, we believe you deserve every advantage on the track to success. The Race Begins: Why Training Matters Now More Than Ever Real estate is an industry in constant motion. Markets shift. Technology advances. Consumers demand more. The agents who thrive are the ones who adapt, grow, and lead. Education is what sets them apart. Stellar MLS’s enhanced continuing education experience is designed to help you do exactly that. Not just to learn, but to grow into the most credible, confident, and capable version of yourself. What sets this training apart? It’s not just another class; it’s part of a best-in-class education program. Our training is consistently built with your evolving needs at the center, offering hands-on guidance that reflects the realities of today’s fast-moving market. Across the industry, Stellar’s approach to education stands out. With a foundation in practical tools, expert instruction, and a commitment to agent success, our training doesn’t just inform, it transforms. And that’s what makes it a true differentiator. Because you’re not here to be average. You’re here to lead. Introducing the OneHome Triple Crown Series To help you take the lead, we’ve launched a game-changing training series inspired by one of the most iconic competitions in racing history: the OneHome Triple Crown Series. This is a three-part training series focused on helping you sharpen your collaboration skills, streamline your tools, and stand out in your market. Complete all three courses by May 23, 2025, to earn the Triple Crown OneHome Winner Badge Automatic entry into a drawing to win a free one-year Stellar MLS subscription Each course is designed to help you master a different component of the OneHome ecosystem: Course 1: Staging Your Buyers' OneHome Experience Learn how to use the Agent Portal to manage multiple clients efficiently Customize listings using Agent Picks and Discards Track customer activity and keep them engaged Deliver a fully branded, professional experience from start to finish Course 2: Bringing Your Customer Home Guide your clients using OneHome’s interactive tools Help them compare listings, request tours, and provide feedback Offer powerful presentation materials that highlight your value Keep clients informed and confident every step of the way Course 3: Matrix, Prospects CRM, and OneHome Understand how all three tools work together seamlessly Automate follow-ups and manage your contacts with ease Get a 360-degree view of your client’s journey Build stronger relationships that last beyond the transaction Courses will be offered twice weekly throughout May, including convenient Wednesday evening sessions. You can take each course individually, but all three must be completed by May 23 to earn your badge and enter the drawing. Training Is Your Superpower This isn’t just about a badge. This is about elevating your career. In today’s market, your knowledge is your advantage. When customers trust your expertise, they naturally follow your lead. The right MLS training gives you the tools to: Position yourself as a local expert Respond to market shifts with agility and accuracy Offer personalized, tech-forward service Win trust and stand out from the crowd With every training you complete, you’re sharpening your edge. You’re showing to customers that you're not just participating in real estate, you're excelling. We’re For You At Stellar MLS, everything we do is designed around your success. Our promise is clear: We create conditions for you to thrive. From top-tier tools and data to world-class support and training, we’re not just a service provider. We’re your partner. Our job is to help you do your job better. And our education program is one more way we’re doing just that. You can count on us for clarity, confidence, and a culture of support. Ready to Claim Your Crown? This is your chance to invest in yourself, stand out in your market, and potentially win a full year of MLS service on us. To qualify: You must complete all three courses You cannot miss more than five minutes of any session All training must be completed by May 23, 2025 Note: Finishers will be automatically entered into the grand prize drawing for a one-year Stellar MLS subscription reimbursement for the 2025 billing season. Choose your course times, stay on pace, and cross the finish line strong. The Triple Crown badge, bragging rights, and your shot at a free year of service are all within reach. This is your run for the roses. We’ll see you at the winner’s circle! Learn more and register for the 2025 OneHome Triple Crown Series here .
