Turn Home Searchers Into Homeowners


We celebrate June as National Home Ownership month! As an integral part of the Real Estate industry, the onus often falls on brokers and agents to help consumers navigate the happy but sometimes stressful experience of buying a home (especially for first-timers.)

Stellar MLS partners with Down Payment Resource to help you generate leads and get your first-time homebuyers the help they need to kick-start their homeownership dreams!

Down Payment Assistance (DPA) Expands the Pool of Qualified Buyers.

Big picture, 81% of all home buyer programs nationwide are currently funded and accepting applications. Just under 2% are temporarily suspended due to the impact of COVID-19. Every state and local housing finance agency, along with more than 1,000 city, county, and nonprofit DPA providers, are open for business and working together to serve home buyers.

DPR has analyzed millions of purchase mortgage transactions and thousands of declined loan applications. Their analysis shows that up to 75% of loans declined for a lack of cash to close and/or high Debt to Income (DTI) ratios could have been approved and closed by applying available DPA programs. The result is a 5.85% average reduction in Loan to Value, which substantially lowers a buyer's DTI ratios.

Source: Down Payment Resource®


Training


Hosted by Stellar

Facebook Live

Save the Date!*
Friday, June 18 @ 11 AM ET
Short and sweet overview of the main DPR features

*You do not need to pre-register for our Facebook lives. Like and follow us on Facebook @StellarMLS to watch live!


Live Webinars

Make the Most Out of Down Payment Resource

Thursday, June 24 @ 1 PM ET
Beyond the basics - Full length training session  

 

Hosted by DPR

Live Webinars

Down Payment Programs 101: What Every Agent Needs to Know:
Thursday, June 17 @ 1 PM ET

Agents: Grow Your First-Time Homebuyer Business:
Thursday, July 15 @ 1 PM ET


On-Demand Training

Down Payment Programs 101: What Every Agent Needs to Know

Agents: Grow Your First-Time Homebuyer Business


Resources


Easy to Brand, Easy to Use

Marketing Resources Included In Your Stellar Subscription

You have full access to DPR’s marketing resources as part of your Stellar MLS subscription; click on the DPR icon directly from your Stellar MLS Dashboard to claim your free Down Payment Connect landing page and more.

Personalized Down Payment Connect Search Page
Every Stellar MLS customer receives a free, personalized down payment assistance landing page to share within your sphere. Your landing page provides down payment assistance information to buyers in your area and helps to start homeownership conversations. You can add your landing page to your website, share it on your social channels and in your email marketing.Microsoftteams Image (12)

  • Unlimited traffic
  • Exclusive leads at no cost
  • Reports
  • Personal branding
  • Marketing Resources
  • Social media tips

Customized Flyers
Use DPR’s customizable flyers to highlight down payment programs and promote your Down Payment Connect page. These are great for open houses, community events, and referral partners. You can also share your flyers digitally through your social networks.

English and Spanish language options are available. 

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Social posts with images perform far better than those without. DPR designed these images for your use on Facebook, Twitter, LinkedIn, and Instagram. You can share these graphics as posts or use the ad templates.

Graphics Library
Link to your Down Payment Connect landing page using one of DPR’s graphics. It provides a call-to-action for prospective home buyers. These graphics work best on your website, blog posts, and email signature.

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Conversation Starters: Info-graphics

Share informative and myth-busting info-graphics about homeownership and DPA programs on your social media channels, blog/website, or even in your email marketing. Get your prospects talking about the possibilities of being homeowners!

Popular Mortgage Options for First Time Buyers
Some buyers may not believe they can qualify for a mortgage, when in fact, they can. We've rounded up an overview of some of the most popular types of mortgage options used by first-time home buyers. Understanding mortgage and down payment options are critical for first-time buyers, and as a REALTOR® you can help guide the conversation.

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First Time Homebuyer Cheat Sheet
Share the First Time Homebuyer Cheat Sheet to start conversations in your network! In 2019 the average down payment amount was 6% among first-time buyers. This info-graphic has other tips to get potential buyers thinking about their options. And the most important step in the real estate process is highlighted: contact a Realtor®.

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Realtor® Tips For Finding & Buying Your Dream Home
Realtors® of Stellar MLS provide practical tips for first-time buyers in this info-graphic. Share your own tips alongside this content in your network and get your potential buyers thinking about what's possible!

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Homeownership Program Index

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How DPR Works in Matrix

Listing Details View
When you log into Matrix and conduct a property search, properties that are eligible for down payment assistance will display the DPR icon at the top of the page when viewing a particular property's details. If you select the DPR icon you will see the list of possible programs that available. You can view each program and then, based on eligibility requirements and your customer’s situation, you can email your customer information about assistance that is potentially available.

Customer Reports
Listings viewed within the Customer Portal will show the DPR icon if a property qualifies for down payment assistance programs. Once your customer clicks on the DPR icon, they will then see a brief series of questions that determine if they're qualified for any of the programs that are potentially available for that listing. If they're qualified, they can then find more information on the programs for which they're qualified.

Home Screen (External Links Section)
On the home screen of Matrix, a link to your DPR customer portal is available. This portal has access to all of your DPR resources, including information on all of the available programs, helpful tutorials, as well as marketing and support tools.

 

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Frequently Asked Questions


You can access DPR from your Stellar Dashboard inside of Matrix at the top of an eligible listing or via the external links section.

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DPR is included in your Stellar MLS subscription. You can click on the DPR icon on your Stellar Dashboard to start using this product today!

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Learn how to access your personalized link by watching the tutorial below.

Learn how to add Down Payment Connect to your IDX website by watching the tutorial below.

Learn how to add your Down Payment Connect link in your email signature by watching the tutorial below.

Yes! Learn how to promote your link on your social media by watching the tutorial below.