Stellar MLS has continued to enhance its green fields within Matrix to match the increasing customer demand for green housing. Over the years, there has been growth in green search trends, increases in sustainable home value, and decreases in sustainable properties’ average days on market. With green fields in Matrix, it's easier to go green with Stellar MLS.
Can Green Bring You Green?
With a growing demand for sustainable housing, Stellar Realtors can expand their listing portfolio and meet customer demand with Matrix green fields. According to the 2022 Realtors® Sustainability Report, there was a sharp increase in searches for homes with green features over the past year. Green fields, located under the green tab when entering listings in Matrix, make it easier for Stellar agents and brokers to connect customers with the green home they are searching for. From energy-efficient appliances to green energy generation, indoor air quality, and more, Green features can make a big impact on the environment and attract buyers who value sustainability.
Matrix green fields give Stellar agents and brokers the unique opportunity to deliver impactful results to customers who are looking to go green. The growing demand for green living has also been felt by brokers as 58% indicated that their customers were interested in exploring sustainable options. As sustainable housing continues to trend among consumers, Matrix green fields will continue to provide agents and brokers with a powerful tool for building their business and meeting the needs of environmentally conscious clients.
Realtors have already found that capitalizing on customer demand for sustainability can continue to benefit their business. The National Association of Realtors® found that 69% of realtors said that promoting energy efficiency in listings was very or somewhat valuable to their real estate business. Matrix green fields make it easier for Stellar Realtors to add green value to their business.
Green Resources
- The National Association of Home Builders’ 2021 Report “What Home Buyers Really Want”: Report detailing how the COVID-19 pandemic influenced home buyer's sustainable housing preferences.
- Energy Star: A government-backed program that offers a variety of resources for real estate professionals, including energy-saving tips, educational materials, and certification programs for energy-efficient homes.
- Florida Green Building Coalition: A non-profit organization that promotes sustainability in the building industry. They offer a variety of educational resources and certifications, including the Leadership in Energy and Environmental Design (LEED) certification program for buildings.
Green Certification
NAR GREEN Designation: A certification for agents looking to learn about issues of energy efficiency and sustainability in real estate through member-only research and marketing tools.
Karmen Barrios
Marketing Coordinator
Marketing Coordinator