What Homebuyers Want in 2024: Data-Driven Trends from Stellar MLS

November 22, 2024


This year, homebuyers sought more than just a house; they wanted a lifestyle. As we step into 2025, homebuyers’ preferences are evolving, guided by trends that reflect changing lifestyles, priorities, and values. With uncertainty in the real estate market, Stellar MLS is here to provide real estate agents with the data, insights, and tools they need to understand these shifts and serve their customers with confidence. In this post, we’ll explore some of the major trends that are shaping homebuyer desires this year, from multifunctional spaces to sustainability. By leveraging Stellar MLS’s data and agent feedback, real estate professionals can guide their customers to find homes that truly fit their needs.  



1. Location with Lifestyle: Walkability and Nearby Amenities

Location has always been a cornerstone of real estate, but in 2024, buyers are not only looking at the neighborhood—they’re considering the lifestyle it offers. Walkability, proximity to dining and shopping, and access to green spaces are now top priorities for many homebuyers.  


Stellar Insight: Our data shows that properties close to lifestyle amenities are consistently in demand, with more buyers searching for communities that offer a blend of convenience and community. In fact, listings in areas with higher walkability scores tend to attract more views and inquiries, underscoring the value of lifestyle-focused locations. 


Stellar MLS Tip: For agents, connecting customers with properties that align with their lifestyle can enhance their buying experience. Want to elevate your listings and attract more qualified buyers? Whether it’s a neighborhood known for great dining or a home near a nature trail, Stellar’s data tools make it easy to identify and showcase listings that offer more than just a home—they offer a community experience. 


2. Sustainability and Energy Efficiency 

As environmental awareness grows, homebuyers in 2024 are increasingly looking for properties that reflect their values around sustainability. Energy-efficient homes—those with solar panels, energy-saving appliances, or high-performance windows—are particularly attractive to buyers who want to minimize both their environmental impact and their utility bills.

 

Stellar Insight: Sustainable & energy efficient features can make homes stand out in today's market. Recently there has been a rise in search queries related to energy efficiency, meaning buyers are actively seeking these features. By understanding this trend, agents can present homes with eco-friendly features as an investment in both their clients’ future and the environment. 


Stellar MLS Tip: Highlighting a home’s energy-saving upgrades—like programmable thermostats, energy-efficient HVAC systems, or eco-friendly building materials—could make a difference in a competitive market. Agents can utilize Stellar’s detailed listing data to emphasize these features, connecting their customers with homes that reflect both their lifestyle needs and their environmental values. 

 

3. Flexibility and Multi-Functional Spaces 

One of the most prominent trends among homebuyers is the desire for flexibility. Many people remain to work from home, taking on creative hobbies, and pursuing wellness at home. They’re looking for spaces that adapt to various functions: a spare room that can serve as a guest room, an office, a gym, or a living room that transforms easily for entertaining. 


Stellar Insight: Our data shows that listings with designated "flex spaces" are gaining significant traction. By highlighting rooms with adaptable layouts, open-concept floor plans, or bonus rooms, agents can make properties more appealing to modern buyers. 


Stellar MLS Tip: When listing properties, agents can spotlight these flexible spaces to cater to buyers’ desire for a home that grows with them—whether that means accommodating a remote work setup, fitness goals, or hosting loved ones. With Stellar MLS data, agents can quickly identify and highlight these adaptable spaces in their listings to attract potential buyers. Take advantage of Stellar MLS's insights today and position yourself as the go-to agent for discerning homebuyers. 

 

4. Technology-Enabled Homes 

Smart homes are no longer futuristic—they’re now a standard expectation for many buyers. With an increasing number of households using technology for security, energy management, and entertainment, buyers are seeking properties equipped with the latest smart technology.  


Stellar Insight: Homes equipped with smart technology are becoming a significant draw in listings. Homes with smart features often have higher visibility and attract tech-savvy buyers who are looking for convenience, security, and the ability to control their home environment at the touch of a button. 


Stellar MLS Tip: By emphasizing smart home technology in listings, agents can position these homes as future-proof, appealing to customers who value both functionality and innovation. Stellar MLS’s listing tools make it easy to add and emphasize these features, showing buyers that their new home will be equipped for modern living. 

 

5. Smaller, Community-Centric Homes 

While spacious homes remain popular, there’s also a growing trend of buyers seeking smaller, more manageable properties within close-knit communities. Rising costs and a desire for simpler living have led many buyers—especially younger ones—to prefer homes that feel more connected to their neighborhoods and local culture. 


Stellar Insight: Demand for homes in smaller communities is on the rise. Listings in suburban and community-oriented neighborhoods are seeing a surge of interest, as buyers seek homes that offer not only affordability but also a sense of belonging. 


Stellar MLS Tip: For agents, this is an opportunity to connect with buyers looking to put down roots in communities that feel authentic and welcoming. By leveraging Stellar MLS’s community insights and highlighting these neighborhood qualities, agents can appeal to buyers looking for more than just a house—they want a place to feel at home. 

 

Bringing It All Together 


In 2024, homebuyers are increasingly focused on homes that offer flexibility, sustainability, and a lifestyle that matches their values. With Stellar MLS’s market intelligence, agents can tap into these trends, transforming their listings into more than a set of features—they become stories that resonate with what customers want and need today. Stellar MLS is committed to providing agents with the insights they need to guide customers confidently, making each transaction a step toward fulfilling homeownership dreams. 


At Stellar MLS, we’re here to make sure that real estate professionals have the clarity and tools they need to meet their customers’ changing expectations in a market defined by constant evolution. Together, we’re helping people find not just houses, but places they can truly call home. 

 




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More News

By Mackenzie Riley March 11, 2026
ALTAMONTE SPRINGS, Fla. (March 11, 2026)— After nearly two decades at the helm of one of the nation’s most influential multiple listing services, Merri Jo Cowen, CEO of Stellar MLS, is transitioning into a full-time leadership role at Universal Consulting Opportunities (UCO), the organization’s fast-growing global MLS advisory subsidiary. “While my focus is shifting, I’m not leaving the industry or the mission that has guided my work at Stellar MLS,” Cowen added. “This transition allows me to dedicate my attention to scaling UCO’s impact while remaining deeply connected to the lessons and values shaped through MLS leadership.” In her role, Cowen will continue to advance UCO’s international consulting work and guide real estate professionals in building and modernizing MLS systems and practices worldwide. Cowen’s successor is Stellar MLS Chief Operations Officer Shayne Fairley, who has been an integral part of the leadership team for nearly two decades. “This is a planned and thoughtful transition, which ensures continuity and momentum for our customers and staff,” said Cowen, who will collaborate with Fairley and the Stellar team in an advisory capacity. “Stellar MLS is strong and well-positioned, and Shayne is more than ready to step forward and guide our organization into its next chapter. A Strategic Evolution that Strengthens Stellar MLS Locally and Expands Its Influence Globally Launched in 2024, UCO provides expertise and customized solutions to advance MLS practices worldwide. Building on decades of MLS leadership, UCO works with organizations at every stage of development to strengthen professional standards, foster cooperation, and support more efficient and trusted real estate marketplaces. Through its strategic partnerships with international organizations such as CEPI (the European Association of Real Estate Professions), FIABCI (the International Real Estate Federation), CILA (Latin American Real Estate Confederation), and dedicated global partners who share UCO’s mission, UCO has helped strengthen cross-border relationships and trust across real estate markets. With relationships in Asia, Africa, the Middle East, Latin America, and Europe, these collaborations reflect growing global demand for proven MLS solutions and shared standards that support transparency, cooperation, and long-term market stability. In addition to these collaborations, UCO has been selected by the National Association of Realtors (NAR) India as an advisor to help establish a scalable MLS framework across the country, reinforcing a shared commitment to modernizing real estate infrastructure and strengthening professional standards. “UCO is at the intersection of global collaboration and MLS evolution,” said Cowen. “Around the world, there is a growing demand for greater transparency, structure, and trust in real estate. Many of these markets are working to address challenges we’ve already navigated. Through cooperation and shared standards, the work emerging through UCO reflects where the industry is headed and aligns closely with the principles that have guided my career.” What’s Next for Stellar MLS Widely recognized as a thought leader and industry trailblazer, Cowen has led Stellar MLS since 2008, guiding it through a period of transformational growth and modernization. Under her leadership, the organization expanded its customer base to become the largest MLS in Florida and Puerto Rico and the third largest in the U.S. This growth strengthened shareholder relationships, launched international partnerships with global organizations like CEPI and FIABCI, and solidified Stellar MLS’s position as a national and global leader in data transparency and collaboration. Cowen played a pivotal role in the MLS’s rebranding in 2019 and helped elevate the visibility and value of the MLS during a time of industry change. Cowen serves on the Board of Directors of FIABCI-USA and was appointed in January 2026 as a representative to the FIABCI International General Assembly. Fairley joined Stellar MLS in 2005 and has risen through the ranks across multiple departments, training customers and staff, guiding compliance, advancing data services, and advising operations, among other roles. Since being named COO in 2017, he has led strategic operational growth, championed customer-first initiatives, and worked with Cowen on the company’s efforts to elevate the MLS globally. “I’ve had the privilege of working closely with Merri Jo for nearly two decades and have learned so much from her leadership both strategically and personally. She leads with vision and heart, and that balance of strong leadership and authentic care is part of what has made Stellar so successful – and something I hope to emulate,” said Fairley. “Her deep understanding of the MLS will be a tremendous benefit to international markets as she takes on an expanded role with UCO, and I look forward to watching her continued success.” “Across the real estate industry, this moment should reinforce a sense of stability, clarity, and confidence,” said Cowen. “Leadership transitions, when done thoughtfully and with intent, are designed to protect the organization and its customers while ensuring continued progress. As our industry continues to be more collaborative, data-driven, and increasingly global, organizations that remain adaptive and embrace those principles will be best positioned to lead and serve.” About Stellar MLS Stellar MLS is the multiple listing service for real estate professionals who value clarity, stability, and support in a real estate market and industry defined by change. As the largest multiple listing service in the state of Florida and among the largest and most influential in the U.S., Stellar MLS serves more than 80,000 customers and supports real estate agents and brokers across 20 REALTOR® associations in Central and Southwest Florida and Puerto Rico. Its extensive footprint allows Stellar MLS to deliver a broader suite of cutting-edge products and services, and more opportunities for customers to do business than almost any other MLS. Stellar MLS creates conditions within which real estate professionals can succeed, the housing market can thrive, and people who seek homeownership have every opportunity to achieve it. About UCO Universal Consulting Opportunities (UCO) is a subsidiary of Stellar MLS, one of the largest multiple listing services in the U.S. Backed by decades of MLS leadership and operational expertise, UCO partners with MLSs, associations, and market leaders worldwide to transform, consolidate, and strengthen real estate marketplaces. Its strategies are tailored to local realities, aligned across diverse stakeholders, and designed to drive sustainable adoption. The result is unified, resilient, and future-ready markets that deliver measurable value to real estate professionals and the communities they serve. # # #
By Victoria Eastberg March 6, 2026
Leadership transitions carry real weight inside a brokerage. A firm can adjust to new tools or shifting market conditions, yet when leadership changes, the entire organization feels it. Whether a brokerage remains steady at that moment depends on how intentionally the transition is handled. Agents look for continuity when a leader announces plans to step away, and if that sense of stability is not clearly reinforced, trust can begin to erode in ways that are difficult to repair later.
By Mackenzie Riley March 4, 2026
Buying or selling a home is one of the most significant decisions a person can make. Agents and brokers don't simply show houses; they identify market signals, manage hundreds of moving parts and protect clients from surprises along the way. Behind every successful transaction is a key ingredient many consumers may not think about—accurate, reliable MLS data. It's the foundation that allows you to answer questions with confidence, explain options clearly and help clients move forward with certainty. The Opportunity Is in the Questions Consumers are more informed than ever, and they're asking more questions: "Where does this data come from?" and "Can I just search for homes online?" These questions aren't a threat to your expertise; they're an opportunity to demonstrate it. Most consumers don't fully understand how real estate data flows through the market. Consumer-facing portals play an important role in the home-search process. They help people explore neighborhoods, get inspired and begin their journey. Many of those sites display data that originates from MLSs, including Stellar MLS. What clients don't often realize is that there's a difference between where listing information is created and where it simply gets displayed. The MLS is the source where listings are created, updated in real time by licensed professionals and maintained with enforced accuracy standards. Consumer sites are downstream channels, which means there can be delays, variations or gaps between what you see as a professional and what appears publicly. When you explain the difference between the source and the display, clients begin to understand why your access to the source matters—and why your guidance is essential. The Value of the MLS While not all MLSs operate the same way, the value of the MLS is clear and easy to explain to your clients. Coverage: A wide, consistent regional footprint reduces gaps when comparing properties across nearby markets. Accuracy standards : Enforced data standards and professional input mean fewer errors and more trustworthy comparisons. Active maintenance: Real-time updates and oversight reduce mismatches and outdated information. In practice, this means fewer conversations about why an "available" home is under contract or why pricing data doesn't align. You're able to answer questions more confidently because the MLS supports your work behind the scenes, allowing you to focus on advising, negotiating and guiding clients. How to Share Value With Clients When explaining an MLS to clients, it helps to focus on how it supports your day-to-day work. One simple way to frame that conversation is to explain the MLS as the source behind your advice: "The MLS is what allows me to give you the most up-to-date view of the market. It's a shared system used by licensed professionals to create, update and maintain listings with enforced accuracy standards. That means when I talk to you about pricing or market trends, I'm using information that reflects what's actually happening." As clients begin to understand the MLS as part of the framework behind your advice, the conversation naturally shifts.
By Mackenzie Riley March 3, 2026
ALTAMONTE SPRINGS, Fla., March 3, 2026 /PRNewswire/ -- Stellar MLS announced the official appointment of Shayne Fairley, a longtime leader within the organization, as Chief Executive Officer. For more than two decades, Fairley has been a driving force behind the growth and evolution of Stellar MLS, the largest multiple listing service in Florida and Puerto Rico, and one of the most influential in the United States. After joining Stellar MLS in May 2005, Fairley advanced through roles in training, compliance, data services, and operations. This progression gave him a deep, firsthand understanding of the organization and its various stakeholders. Since being named Chief Operations Officer in 2017, he has led strategic operational growth, championed customer-focused initiatives, and played a central role in elevating Stellar MLS's national and global presence. In July 2025, Stellar MLS announced Fairley would be the successor to the then CEO, Merri Jo Cowen, who will continue to serve in a strategic advisory role while also transitioning to a full-time leadership role at Universal Consulting Opportunities (UCO), the organization's global MLS advisory subsidiary that launched in 2024. "Shayne possesses a deep understanding of Stellar MLS and a leadership style rooted in trust, innovation, and service, which will serve him well as he steps into the role of CEO," said Cowen. "Over the last few months, as we have been preparing for this transition, he has proven to be the best person for the job. I have every confidence that he will build on our strong foundation and continue to lead the organization forward." Fairley has been instrumental in shaping Stellar MLS's vision and advancing its mission to deliver innovative solutions and trusted, standardized data to more than 80,000 customers across Orlando, Tampa, and other areas of Florida, as well as Puerto Rico. Under his leadership, Stellar MLS will continue to expand customer value, set new benchmarks for MLS excellence, and invest in tools that ensure seamless, equitable access to its products and services. Fairley has nurtured a company culture that drives Stellar MLS's ongoing success and growth in the industry. He has been instrumental in promoting inclusivity and consistently demonstrates his commitment to the professional development and well-being of his team. Stellar MLS has been recognized for its efforts in empowering individuals and fostering a sense of shared purpose, having received the Top Workplaces honor from The Orlando Sentinel for four consecutive years (2022–2025). In 2026, Fairley was elected to the Council of Multiple Listing Services (CMLS) Board of Directors, furthering his commitment to the broader real estate industry. He also serves on the Real Estate Standards Organization (RESO) Board of Directors, collaborating with industry peers to advance technology and data standards. Outside of day-to-day operations, Fairley is active in Stellar MLS's philanthropic efforts through Stellar Cares, supporting community and real estate organizations through initiatives such as Clean Up Florida Waters and Special Olympics Florida. "I am excited about the next stage of Stellar MLS's successful journey, and I look forward to continuing to focus on the priorities we have held for many years: putting our customers first, advancing innovation, and continuing to lead the MLS forward as we help shape the future of real estate in the markets we serve," said Fairley. "I've had the privilege of working closely with Merri Jo for more than 17 years. She leads with vision and heart, and that balance of strategy and genuine care is something I intend to carry forward. My focus will be on delivering exceptional value to our brokers while continuing to position Stellar MLS to lead as the industry evolves." About Stellar MLS Stellar MLS is the multiple listing service for real estate professionals who value clarity, stability, and support in a real estate market and industry defined by change. As the largest multiple listing service in the state of Florida and among the largest and most influential in the U.S., Stellar MLS serves more than 80,000 customers and supports real estate agents and brokers across 20 REALTOR® associations in Central and Southwest Florida and Puerto Rico. Its extensive footprint allows Stellar MLS to deliver a broader suite of cutting-edge products and services, and more opportunities for customers to do business than almost any other MLS. Stellar MLS creates conditions within which real estate professionals can succeed, the housing market can thrive, and people who seek homeownership have every opportunity to achieve it.
February 26, 2026
ATLANTA, Ga., Feb. 24, 2026 — Down Payment Resource (DPR), the housing industry’s leading technology for connecting homebuyers with homebuyer assistance programs, today announced that 40-year industry veteran Merri Jo Cowen, CEO of Stellar MLS, is the recipient of the 2025 Beverly Faull Affordable Housing Leadership Award. Now in its ninth year, the Beverly Faull Affordable Housing Leadership Award recognizes an individual or organization that has demonstrated a steadfast commitment to advancing housing affordability. DPR created the award in memory of one of its first employees, Beverly Faull, whose dedication to improving access to homebuyer assistance programs helped shape the company’s mission. DPR will donate $5,000 to a housing nonprofit of Cowen’s choice. Cowen’s career began in the early 1980s at the Reno Sparks Board of Realtors®, where she rose from data entry to MLS director and later led the creation of a regional MLS serving Reno and Carson City. In 2003, she became the inaugural CEO of the Northern Nevada Regional MLS. She joined MidFlorida Regional MLS in 2008 as CEO and guided its rebrand to Stellar MLS in 2019. Stellar MLS is now the third largest MLS in the United States, serving more than 80,000 subscribers. Under Cowen’s leadership, Stellar MLS has prioritized equity, accessibility and the responsible use of technology to reduce barriers to homeownership. With DPR’s software tools integrated into its MLS, agents can identify more than 80% of properties in the database that qualify for down payment programs. Through ongoing education, marketing and product adoption, more than 158,000 agents, brokers and consumers have engaged with DPR tools over the past year. Cowen also founded Stellar Cares, a charitable arm of Stellar MLS, to support housing and community organizations. Since its 2023 launch, Stellar Cares has distributed $500,000 to 34 organizations, including $229,500 dedicated to affordable housing initiatives focused on housing stability education and community resilience. In addition, Cowen has led initiatives that strengthen fair housing and data transparency, including Stellar MLS’s conversion to the RESO Data Dictionary, reciprocal MLS access agreements spanning 11 states and 17 countries and consumer tools such as Finding Homes, a voice-enabled home search platform for people with visual impairments, and SkySlope Offers, which helps reduce bias by concealing buyer names. Cowen has served twice as president of the Council of Multiple Listing Services and contributes to numerous national and international industry organizations. “Merri Jo’s career has been defined by service innovation and a deep belief that fair access to housing data and resources creates stronger communities,” said Rob Chrane, DPR’s founder and CEO. “Through her leadership at Stellar MLS, she has expanded opportunities for first-time and underserved buyers while setting a powerful example of how technology and purpose can work together to advance housing affordability.” ABOUT DOWN PAYMENT RESOURCE: Down Payment Resource (DPR) is the housing industry authority on homebuyer assistance program data and solutions. With a database that tracks more than 2,600 programs and toolsets for mortgage lenders, multiple listing services (MLSs) and API users, DPR helps housing professionals connect homebuyers with the assistance they need. DPR frequently lends its expertise to nonprofits, housing finance agencies, policymakers, government-sponsored enterprises and trade organizations seeking to improve housing affordability. Its technology is used by seven of the top 25 mortgage lenders, two of the largest real estate listing websites and 600,000 real estate agents. For more information, visit www.downpaymentresource.com/ .
By Warner Ransone February 2, 2026
Stellar MLS is committed to supporting its customers and strengthening the real estate industry. The leadership team at Stellar MLS actively participates in meaningful conversations about where the industry has been and where it’s headed, helping ensure that the needs of real estate professionals remain front and center. The recognitions and milestones highlighted here reflect the work of our executive team and the organization as a whole, and they align with one of our core principles: we succeed when you do. Merri Jo Cowen: Stellar MLS CEO Merri Jo Cowen was recognized again as one of real estate’s most influential executives throughout 2025. Her leadership was honored in multiple industry forums: • Inman Power Executives Award — Merri Jo was named among the Inman Power Players / Power Executives for 2026. • CMLS Hall of Fame Induction — She was formally inducted into the Council of Multiple Listing Services (CMLS) Hall of Fame in late 2025, underscoring her long-standing contributions to the MLS profession. • RISMedia Real Estate Newsmaker - Merri Jo was recognized as a RISMedia Real Estate Newsmaker, reflecting her ongoing role in industry dialogue and leadership. • Beverly Faull Affordable Housing Award — Recognized by Down Payment Resource as a leader in advocating for affordable housing. Shayne Fairley: Stellar MLS Chief Operating Officer and incoming Chief Executive Officer, Shayne Fairley added to his list of accolades in 2025, further signaling his growing influence as an industry leader: • Inman Power Executives Award — Shayne also received recognition as part of the Inman Power Players / Power Executives cohort for 2025, affirming his role as a technology-forward leader driving operational innovation. • SP200 Watchlist — Shayne was named to the Swanepoel Power 200 Watchlist, spotlighting executives anticipated to grow in influence. • RISMedia Real Estate Newsmaker - Shayne was also recognized as a RISMedia Real Estate Newsmaker, highlighting his contributions to industry progress and collaboration Looking ahead, Stellar MLS remains focused on what matters most to the professionals it serves: practical solutions, clear direction, and consistent support. As the industry continues to evolve, Stellar MLS is committed to moving forward alongside its customers: listening, adapting, and helping create opportunities for success in every market it serves.
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