Top Trends Shaping Florida Real Estate in 2024: Perspectives from the Stellar MLS Community

December 6, 2024
 
Recent migration data highlights that Florida experienced a net increase of over 180,000 new residents in 2024, marking it the second-most migrated-to state in the U.S. after Texas! This surge reflects a continuation of strong migration trends, with Florida maintaining its appeal as a destination for both domestic and international movers.  

And as 2024 comes to a close, Florida’s real estate market continues to evolve at an unprecedented pace. From migration patterns to sustainability, the shifting landscape demands clarity and adaptability from real estate professionals. At Stellar MLS, we’re proud to be the partner agents and brokers rely on to navigate these changes. By combining robust market data with insights from our community, we have identified key trends shaping Florida real estate this year. 

1. The Continued Migration to Florida 

Florida’s population boom remains a dominant trend, fueled by a mix of retirees, remote workers, and international buyers seeking sunshine and opportunity. This influx means increased demand across a range of housing options—from luxury waterfront properties to affordable suburban homes. Stellar MLS's Market Stats tool provides agents with valuable insights into buyer migration patterns and property demand. 

2. Sustainable Building Takes Center Stage 

Eco-conscious buyers are influencing the housing market, prioritizing features like energy-efficient windows, solar panels, and smart home technology. Developers and agents are responding by marketing homes that offer both environmental and economic benefits. 

Stellar MLS helps agents highlight these features through robust listing tools, ensuring buyers can easily search for sustainable homes. As Florida faces unique climate challenges, the demand for resilience and green design is a trend to watch. 

3. Technology’s Growing Role in Real Estate Transactions 

Technology continues to transform how agents and buyers approach real estate. Virtual tours, AI-powered pricing tools, and digital closings have become standard in many transactions. For agents in Florida’s fast-moving market, staying ahead of the curve is critical. 

Stellar MLS supports this transformation by providing over 30 integrated tools, including tools such as ShowingTime and RentSpree, which streamline processes and enhance customer service. The ability to work smarter, not harder, is essential in 2024 and beyond. 

4. Affordable Housing Challenges and Solutions 
Despite the demand for luxury properties, affordable housing remains a pressing issue in Florida. Rising prices and limited inventory have made it harder for first-time buyers to enter the market.  

To address this, Stellar MLS Matrix system allows agents to identify opportunities for their clients. By empowering professionals with accurate data and actionable insights, Stellar MLS helps create pathways to homeownership for all. 


5. The Shift Toward Secondary Markets 
While Miami and Orlando remain hotbeds of activity, secondary markets such as Lakeland, Ocala, and Cape Coral are gaining attention. Lower costs, strong job growth, and improved infrastructure are drawing buyers to these areas.  

Stellar MLS’s regional data ensures agents are equipped to guide buyers to these emerging opportunities. This trend not only expands agents’ reach but also supports economic growth across the state. 

Empowering Agents to Succeed 
The Florida real estate market is a dynamic environment that offers incredible opportunities. At Stellar MLS, we are more than just a service—we’re a partner invested in your success. Whether it’s through our comprehensive data, industry-leading tools, or ongoing support, we’re here to help agents like you thrive. 

As these trends shape 2024 and beyond, Stellar MLS remains committed to clarity, stability, and empowering real estate professionals across Florida.  Because at the end of the day, we’re for you. 

Connect with Stellar MLS today to access the tools, insights, and support that empower success. Visit us at StellarMLS.com or follow us on social media to stay updated with the latest resources and trends shaping Florida's real estate market. 

 
Agent Perspective: 
“Stellar MLS is a must-have tool for Central Florida real estate agents. More than just a Multiple Listing Service, the added benefits of their programs included in our subscription are very valuable, and I use them almost every day.” — Janet Arnold, Stellar MLS Customer 



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